Enough With the Profiling, Don’t You Have a Job To Do?
Y’know back in the day, if there was an after party, movie screening or gallery event, magazines used to send reporters to cover these events.
A lot of times, it was the low man on the totem pole or the writer who actually covered that particular beat. Over the years, the job of attending events has been largely high jacked by the higher-ups. Now, editors, managing editors and editor-in-chiefs are all bumrushing these functions to mingle with celebs and get in the goddamn photo op.
Ever notice when you flip through one of your favorite monthly or quarterly magazines, that there are pages of pictures showing the editor-in-chief all hugged up with a celebrity like they were at a family reunion?? Some magazines devote MULTIPLE pages of pictures that only feature the upper staff mingling with celebs. Is that section something readers ever asked for? In terms of content, it’s a waste of space and let’s keep this really real, it’s just an example of star ass-kissing 101 by media professionals.
Here’s a perfect example of this phenomenon. It was fashion week here in New York. The singer-actor-shoe salesman Justin Timberlake invited me to an after party at the Hudson Terrace for his clothing line William Rast. FYI, Justin and I first met back in 93’ when he auditioned to be one of my back up dancers when I went on the “Act like Ya Knew” tour. We’ve been cool ever since, plus he knows that my son Jared is into fashion hence the invite but that’s a whole other story. This may seem like name dropping but stick with me, I’m making a point.
Anyway, there was an editor-in-chief and managing editor of a popular Black publication (that I won’t mention) at the party. They snubbed all the “regular people “ at the party, made a bee line to Justin and gave his ass a lathering like you would not believe. Since I’m the founder of EXPO, my ass got some attention as well. Once the foreplay was done, the magazine photographer came over and snapped pictures of us like we were at a wedding. Then the video crew shot video of us like we were at a bar mitzvah. At one point Justin and I looked at each other and started saying dumb shit to see which one of the two magazine people would laugh the loudest. Justin’s girlfriend Jessica Biel was smart. She hid out on the other side of the club.
Now I can’t speak for Justin but here’s a tip, media people: celebs don’t like you.
We don’t want to hang out with you, we don’t want to text or Twitter with you and point blank, we really don’t want to be bothered with you. Not because we’re stuck up but because we see how phony you are. We put up with you because we like good press and we know how to play the game to keep up good relations. The minute you get fired from that masthead, no more VIP invites for you and your phone calls will not be returned.
Really people? Is this what happened to serious journalism? Really?
These days it seems as if people just get jobs at magazines so they can be seen with celebs. Granted, if you work at an entertainment magazine there has always been that certain someone working in the office who is just a total star fucker but c’mon upper management, don’t you have a job to do??
Seriously, the quality level of most of these magazines has sunk somewhere between The Weekly World News and a Dora the Explorer coloring book. Sales have plummeted across the board in publishing and you know why?
Those in upper management are out at these damn parties profiling!
Let’s be clear, there are good journalists out there who know how to conduct an interview beyond, “Who are you wearing?” and this critique doesn’t just apply to the magazine industry.
I can name a few other organizations with untalented people at the top who don’t have the skills to run a real business, but can run their asses to be seen with a celebrity quick fast.
It’s damn ridiculous. Makes me think about that time I was hanging out with Jay-Z at Nobu…