Industry

9th Hanzheng Street International Fashion Expo Opens with 28 Local Menswear Brands on Runway

FashionMenswearBrand Upgrading
9th Hanzheng Street International Fashion Expo Opens with 28 Local Menswear Brands on Runway

On the evening of August 8, 2026, the 9th Hanzheng Street International Fashion Expo and 2026 Longteng International Fashion Menswear Week opened in Wuhan. Themed Surging Tides at Hanzheng, the event focuses on original design, brand upgrading, ecological co-creation and cultural tourism.

The opening featured the 5th Longteng Cup Han Menswear Original Design Competition showcase with 9 universities and 9 local brands. Then 28 menswear brands and nearly 40 brand owners walked the runway.

The Hanzheng Street Fashion Innovation Industry College was unveiled, jointly built by Qiaokou Urban Construction Group with Jianghan University and Longteng First Avenue. The Longteng Wholesale Festival integrates garment trade with urban cultural tourism.

IndustryFashionMenswearBrand Upgrading

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